Beauty · Clean Cosmetics
bareMinerals — Beauty E-Commerce Platform
DTC beauty platform across 40+ countries. Product discovery, shade-matching flows, and skincare categories for a brand built on personalisation and clean beauty — balancing performance with rich editorial content.
40+
Countries served
DTC
Direct-to-consumer
Global
Multi-market delivery
The Brief
bareMinerals is a direct-to-consumer beauty brand with a mission around clean cosmetics and personalised skin care. The digital storefront needed to communicate that brand mission while delivering a high-performance, globally accessible shopping experience.
My Contribution
- Frontend lead for the full DTC storefront across 40+ countries
- Product discovery experiences with filtering and shade-matching flows
- Skincare category pages optimised for personalisation
- A/B testing framework for conversion optimisation
- Responsive design for global mobile-first audiences
Outcomes
- Platform live in 40+ countries with localised content and pricing
- Shade-matching and product discovery flows operational
- A/B testing infrastructure delivering measurable conversion improvements