Polestar — Global EV E-Commerce Platform
Led 3–4 engineering squads with full budget accountability for tooling, infrastructure, and vendor contracts. Defined MACH micro-frontend architecture on AWS, governed cross-squad technical standards via ADRs, and partnered with C-level stakeholders on multi-market platform investment decisions. Delivered the vehicle configurator, pre-owned car modules, and a first-of-its-kind tabletop configurator bridging digital and physical retail across 15+ markets.
AI-Native Engineering Programme
Designed and led an organisation-wide AI transformation programme — role-specific upskilling tracks, an in-house RAG-powered migration assistant, and a governance framework adopted as a reference model across Publicis Sapient Nordics. Raised Nordics client NPS by ~20% over the same period. Grew 3 engineers to Lead through AI engineering as a promotion criterion.
Tesco — International Grocery Platform
Managed 8 senior engineers delivering Checkout, PLP, PDP, OMS and User Management across 8+ countries using a country-X model. Built a custom SASS multi-theming framework for rapid localisation. Won Retail Systems International Retailer of the Year 2012–13.
AI-Powered Property Discovery Platform
TypeScript npm-workspaces monorepo — Next.js 15 public web → Express BFF → PostGIS + Redis, with Strapi 5 CMS. Vertex AI (Gemini) for natural-language property search, Google Maps for geocoding, and GCP (Cloud Run, Cloud SQL, Memorystore) for production deployment.
Flexi Connect — AI-Driven Fleet Management SaaS
Greenfield AI-driven fleet management platform on GCP — zero to launch. Full end-to-end ownership including product management, budget accountability, and stakeholder sign-off. Built design system from scratch with Figma Token Studio → code sync.
Nalabaagam Caterers — Catering & Ordering Platform
Full-stack catering platform for nalabaagamcaterers.com — React and Express on TypeScript, Prisma on PostgreSQL. Menu discovery, persistent cart, order capture, secure sign-in, and optional email and cloud media for production.
Radisson Hotel Group — Multi-Brand Platform
Built a scalable atomic design system unifying Radisson Blu, Park Inn, and Quorvus brands. Delivered a multi-brand booking widget with real-time availability, dynamic pricing, and multilingual support. WCAG compliant across global markets.
Luxury, Beauty & Financial Services
Digital storefronts and content platforms for iconic global brands as Front End Team Lead & Manager at Publicis Sapient India.
Holt Renfrew — Luxury E-Commerce Platform
Led the frontend team delivering Canada's premier luxury department store digital experience. Built high-fidelity product pages, editorial-style category browsing, and a seamless checkout flow aligned to the Holt Renfrew brand's premium positioning.
bareMinerals — Beauty E-Commerce Platform
Frontend lead for bareMinerals' direct-to-consumer digital storefront across 40+ countries. Delivered product discovery experiences, shade-matching flows, and skincare category pages for a brand built on personalisation and clean beauty.
L'Oréal — Global Beauty Digital Platform
Delivered enterprise-scale e-commerce frontend experiences for the world's largest beauty company. Working across multiple brand tracks within L'Oréal's vast portfolio, led frontend delivery teams building consistent, high-performance digital storefronts serving millions of consumers globally.
John Hancock / Manulife — Investment Content Platform
Built the digital content platform for John Hancock Investment Management — a Manulife company. Delivered a standards-compliant, accessible content site covering mutual funds, retirement products, and investor resources for a heavily regulated financial industry.
Clas Ohlson — Nordic E-Commerce Platform
Fronted a globally distributed team of 12 engineers delivering the full e-commerce platform for Clas Ohlson — 245+ stores across Sweden, Norway, and Finland. Complete SAP Hybris integration, close Product & UX partnership, and multi-market delivery for a brand generating ~1.1B USD in annual revenue.