Work/Radisson Hotel Group
Hospitality · Multi-Brand Platform

Radisson Hotel Group — Multi-Brand Platform

Scalable atomic design system unifying three Radisson brands. Multi-brand booking widget with real-time availability, dynamic pricing, multilingual support, and full WCAG compliance.

Engineering Lead
Publicis Sapient, Sweden
Hospitality / Hotel Booking
Radisson Blu, Park Inn, Quorvus
React · Atomic Design · WCAG
3
Brands unified
WCAG
Fully compliant
RT
Real-time availability

The Challenge

Radisson Hotel Group operates multiple distinct hotel brands — Radisson Blu (upscale), Park Inn (midscale), and Quorvus (luxury). Each brand has its own visual identity, but all share the same booking infrastructure. The challenge: a single codebase that adapts to three distinct brand expressions.

The Atomic Design System

  • Atoms, molecules, organisms built brand-agnostically with theme tokens for each brand
  • Single component library producing three visual outputs through configuration
  • WCAG 2.1 AA compliance built into every component from the start — not retrofitted
  • Storybook documentation for design and engineering alignment

The Booking Widget

  • Real-time room availability via API integration
  • Dynamic pricing with date-range selection
  • Multilingual support across global markets
  • Lazy loading and code splitting for performance
  • Fully keyboard navigable and screen-reader compatible

Outcomes

  • Three brands unified under a single, maintainable component library
  • WCAG 2.1 AA compliance across all booking flows
  • Real-time availability booking widget live across global markets
  • Significant reduction in per-brand development effort through shared components